Games that Give is a new webservice that is right in my wheelhouse. Free Games, Chances for Prizes and Helping charities
I play online games to give my mind a break. And now I can do it and feel like I’m helping a charity.
The model behind Games That Give is simple: people play really cool games, for free, and by doing so, help generate donations for our partner charities. That’s it. No catch.
How do they do this?
The games are sponsored by advertisers, and they donate 70% of the ad revenue generated to the charities. If you do the math, that has the potential to be a lot of money for some really terrific causes.
Their charity partners include The Wilderness Society, the United Way, the US Fund for UNICEF, DoSomething, and about a dozen others. We have limited the number of charities that we invited to be on the platform, because we wanted to help raise a massive amount of money for these groups — we have learned the lesson of other social and game platforms trying to raise money for charity and won’t dilute the experience by allowing every nonprofit in the world to participate.
Their advertisers, to date, include Dominos Pizza, Pepsi, and Mastercard. And in addition to their advertising presence, all our advertisers will be offering coupons or incentives for people to play.
Helpful Hazel… signing out… to go play some Wordsearch or try to complete a Sudoku.
